Objective

7 Levels of Sales Funnels is a strategic framework created by Justin Brooke, founder of AdSkills, summarizing two decades of digital advertising experience and more than $10 million in managed ad spend. The system outlines a progressive model for designing funnels that evolve from simple single-page offers to fully automated, omnichannel ecosystems. Each level represents a step up in sophistication, automation, and scale—from validation to lead generation to high-ticket conversion. Brooke has applied these systems across clients such as Dan Kennedy, Russell Brunson, Ryan Deiss, and Agora, demonstrating repeatable paths to acquisition, retention, and automation in digital marketing.

Subjective

Justin’s 7 Levels of Sales Funnels clarified decisions I'd already felt in my bones. His framing helps me coach teams to stay at Level 2 until they’ve proven earnings-per-lead, to treat Level 3 tripwires as acquisition (not margin), and to use webinars to teach the what—selling the how. His application questions (“what’s blocking…?”) improved my close rates, and his challenge funnel playbook forced real planning instead of hype. When I map offers, the omnichannel evergreen is the north star; Justin just gave me the cleanest ladder to reach it. I highly recommend watching this video in full before building your funnels.

List

The Seven Levels (Abbreviated)

1. One-Page Funnel – A single offer page used mainly for affiliates or quick idea validation.

2. Lead Magnet Funnel – Opt-in and autoresponder sequence that builds list and trust.

3. Tripwire Funnel – Low-cost front-end offer with upsell; focuses on acquisition, not profit.

4. Value Ladder Funnel – Multiple ascending offers from free to high-ticket, adding depth and lifetime value.

5. Application Funnel – Filters prospects via qualifying questions before sales calls.

6. Challenge Funnel – Multi-day event generating community momentum and large cash infusions.

7. Omnichannel Automated Funnel – A sophisticated, evergreen system integrating email, ads, and Customer Relationship Management (CRM) logic to operate autonomously.

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Contexts

• #justin-brooke (See: Justin Brooke)