Masters of Irreverence was a 📝Lifestyle Brand and the byproduct of a 🏷️#inebriated-idea that was created as a living experiment in 📝Experiential Ecommerce; the practice of utilizing an entertaining online shopping experience to drive engagement, conversion, and sharing—even for non-customers.
The store leverages 📝Shopify's 🏷️#ecommerce platform and integrates 📝Printful's on-demand printing; together handling web hosting, credit processing, order fulfillment, and shipping.
Creation of the Masters of Irreverence store was catalyzed by the 📝(SFW) Dick Pics with other concepts being developed to populate the catalog. Later, 📝Mayonnaise Money was developed as a comical and transparent ploy to woo the affections of a friend and potential business ally.
Contexts
mastersofirreverence.com)