There are 8 different Financial Archetypes, defined by Brent Kassel in his The Money and Spirit Online Workshop. Most of us have a couple of dominant archetypes, but the ideal profile is one that has an even split of all of these 8 elements.
- **The Saver: **They aim for future security and constantly avoid a declining balance sheet at all costs.
- **The Pleasure Seeker: **They seek immediate sensory fulfillment that feels tangible and present.
- The Star: The Star cares most about recognition. They spend money to attract people to their business, cause, or movement.
- The Idealist: The idealist want to bring about massive systemic change. They both distrust and desire money to bring about social change.
- The Empire Builder: The Empire Builder has most of their net worth locked up in the thing they're creating. They're constantly looking to re-invest and expand their reach.
- The Caretaker: The Caretaker is the quintessential giver. They love spending on those they love, and can sometimes take it too far by prioritizing the needs of others over themselves.
- **The Innocent: **The Innocent avoids learning about financial literacy and makes poor financial decisions because they don't know better.
- **The Guardian: **Regardless of how much money they earn, the Guardian is constantly worried about not having enough for a rainy day.
My Relationship To Money
My three dominant archetypes are The Guardian, The Empire Builder and The Idealist.
This means that I feel guilty about earning money within the existing system, but I want to earn as much of it as possible to change the world, and also feel like no matter how much I have, I'm scared to lose all of it.
It's a pretty terrible combination.
References:
- 📝Golden Guidelines (WIP)
- It's Not About The Money - Brent Kessel
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