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Mythos

All memos tagged #startup-lexicon

Private equity refers to a form of investment capital that is raised and invested in privately held companies, typically outside of public stock exchanges. In private equity transactions, investors...

4/23/2026

A one-person unicorn refers to a billion-dollar company that is founded and run by a single individual, made possible by advancements in AI and automation that allow one person to manage various...

4/23/2026

Monthly recurring revenue (MRR) is a key financial metric used to measure the predictable, recurring revenue generated by a business within a given month. It is most commonly applied in...

4/23/2026

Lifetime Value (LTV) is a financial and marketing metric that estimates the total revenue a business can expect from a single customer account throughout the entire duration of their relationship....

4/23/2026

Growth loop describes a cyclical process in which the outputs of one stage directly feed into the inputs of another, creating a self-reinforcing system that accelerates results over time. A growth...

4/23/2026

First-party data is information that an organization collects directly from its audience, customers, or users through its own channels and interactions. This data is typically gathered via websites,...

4/23/2026

Customer Lifetime Value (CLV) is a financial-metric that estimates the total revenue a business can reasonably expect from a customer over the duration of their relationship. CLV is often calculated...

4/23/2026

Customer Acquisition Cost (CAC) is a financial-metric that measures the average cost incurred by a company to acquire a new customer. It is calculated by dividing the total expenses related to sales...

4/23/2026

A capitalization table, or cap table, is a structured record that outlines the ownership stakes, equity dilution, and value of shares in a company. A cap table typically lists all...

4/23/2026

Techno-fundamentalism is the belief that one can, and must, invent the next technology to fix the problem caused by the last technology; the idea that every problem will be solved by technological...

4/23/2026

In the U.S., accelerators are surfacing from Miami to New England; a group “blue angels” are working to make bluetech the next cleantech; S2G Ventures launched a $100M oceans fund; the Sustainable...

4/23/2026

Third-party data is information collected by entities that have no direct relationship with the individuals whose data is being gathered, typically aggregated from multiple sources and sold or...

4/23/2026

A pivot is a fundamental shift in a startup's business model, product, target market, or core strategy based on lessons learned from market feedback and validated learning. The term was popularized...

4/23/2026

An exit is the event through which a founder, investor, or early employee liquidates their ownership stake in a company, converting equity into cash or publicly traded shares. Exits are the primary...

4/23/2026

The Startup Glossary is a collection of terms used in startup culture, venture-backed business, and growth-stage operations. It serves founders, operators, and investors navigating the language of...

4/23/2026

Product-market fit is the degree to which a product satisfies a strong market demand, serving as a critical foundation for sustainable business growth. In startup culture, stories of rapid scaling...

12/9/2025

Series A refers to the first significant financing-round in which a startup raises venture capital after Series Seed funding, typically aimed at scaling proven Product-Market Fit (PMF) and building...

10/23/2025

Series Seed refers to an early-stage priced equity financing-round in which a startup raises institutional capital in exchange for preferred stock. In venture practice, Series Seed generally follows...

10/23/2025

Pre-Seed refers to the earliest external financing-round for a startup, in which investors provide capital to validate problem–solution fit, assemble a founding team, and begin initial product...

10/23/2025

Daily Active User (DAU) is a metric used to measure the number of individuals who engage with a platform or application on a daily basis. It serves as an indicator of user retention and engagement...

10/11/2025