All memos tagged #ivor_armstrong_richards

Ivor Armstrong Richards, known as I. A. Richards, was an English educator, literary critic, and rhetorician whose work contributed to the foundations of the New Criticism, a formalist movement in...

Feedforward is the providing of context of what one wants to communicate prior to that communication. The term was developed by I.A. Richards when he participated in the 8th Macy Conference. In the...