Skip to main content
Mythos

All memos tagged #blog-post

TLDR: Forecast the rest of the accounts on the balance sheet, and use cash to make the balance sheet balance. The first rule of Fight Club is don’t talk about Fight Club. Similarly, the first rule of...

9/28/2026

We talk to a lot of Rapidly growing companies who think like this: Given the complexities of our business and our desire to build out the data tools in-house and bring in a full time CFO, we aren't...

9/28/2026

Here's a question we get a lot: We do not have a live product yet or bringing in any revenue. We are just making projections at this point. In order for us to get investors, we need to have solid...

9/28/2026

Most bookkeepers and accountants seem to think that if they can “close the books” within 10 days of the end of the month, they are doing a good job. There was a time when that was true, but that time...

9/28/2026

Level 2 Marketing Metrics are the channel-by-channel breakdown of marketing performance on the Instrumentation Pyramid, and among the most complex metrics in a business to collect and understand....

9/28/2026

Prompted by a recent conversation with a founder. Prudently, we created a scenario showing how to get the company to cash flow break even. The founder was surprised to see how quickly we could get...

9/27/2026

Maybe not marvelous, that’s a quickie before coffee. Wouldn’t it be amazing to have a clear picture of your business every Monday morning? That’s Monday Morning Metrics (MMM). MMM Good MMM is a...

9/27/2026