The web has a new schema. We build your brand's presence on it.
Search engines crawl HTML. AI agents don't. They query structured endpoints, receive data, and synthesize answers — and right now, your website isn't one of those endpoints. We build and manage the layer that is.
Old schema · 1998–
- index.htmlcrawl
- robots.txtcrawl
- sitemap.xmlcrawl
- meta tagscrawl
New schema · 2024–
- /mcpquery
- /llms.txtquery
- embeddingsquery
- canonical citationsquery
Your competitors' websites don't have this layer. Neither does yours — yet.
Your website is a brochure in a world that's shifting to conversations .
Every layer of the new schema. None of it is on your site.
Robots.txt told crawlers what exists. Sitemaps told them where. Those are artifacts of the old web. The new web has its own artifacts — and no content team is going to ship them on Monday.
A structured endpoint .
An MCP server AI agents can query directly — like an API for your brand's knowledge. Read-only, public, discoverable.
A manifest , not a list.
Tells AI systems what your content covers, how it's organized, and how to weight it. A sitemap for synthesis, not crawling.
Semantic, not keyword .
Vector representations so an agent asking a related question finds the right memo — even when the words don't match.
Canonical links back .
Every response points at your domain. The citation the agent shows — and the backlink that compounds — is yours, not a third-party's.
Your competitors' websites don't have any of this. Neither does yours.
A managed knowledge library at mythos.yourdomain.com.
We stand it up in week one. We populate it. We keep it compounding. Month over month, the library gets denser, more densely cross-linked, and more cited — on your subdomain, under your brand, yours to keep.
No agency retainer dressed up in AI language. No generic content farm. A structured corpus engineered for the layer AI agents actually query — with a weekly report that shows you exactly what was built and how it's performing.
/mcp
. Tool-calling, read-only, no auth required.llms.txt
, agent-aware
robots.txt
, XML sitemaps, JSON-LD structured data, canonical URLs on your domain,
/.well-known/mcp.json
for auto-discovery.Onboarding in two weeks. Compound weekly after that.
Kickoff & architecture
Month 1, weeks 1–2. Everything that needs to be true before we publish the first memo.
- Kickoff on products, positioning, audience, competitors, existing assets.
- CNAME to mythos.yourdomain.com, Railway provisioning, DNS + discoverability stack activation.
- 3–5 pillar topics, 8–15 satellites each. Content blueprint signed off.
- Initial library build: 30–50 memos — company overview, product pages, core FAQs, foundational industry content.
Compound, weekly
Month 1 week 3 onward. The library doesn't sit still.
- 15–25 new memos per week — product content, FAQs from support & sales & People-Also-Ask, industry signal.
- Weekly intelligence report, delivered end of week.
- Optional 30-min monthly strategy call — priorities, what's resonating, what to double down on.
Yours, forever
After month 3. The library is yours. The compounding keeps happening.
- Library lives on your subdomain permanently — exportable as Markdown at any time.
- Oracle subscription ($100/month) keeps it live and keeps MCP queryable.
- Re-engage for another sprint when there's a product launch, category shift, or category you want to own.
Priced as an infrastructure build, not a retainer.
Three phases, one price. Month 1 includes onboarding and the initial library — no setup fee.
Build & launch
CNAME, discoverability stack, pillar architecture, 30–50 initial memos live on your subdomain.
- Everything in the deliverable list
- 2-week onboarding
- Live MCP endpoint by end of week 1
- No setup fee
Compound & measure
Sustained 15–25 memos/week, topic-cluster fill-in, weekly intelligence reports.
- 3-month minimum engagement
- 60–100 new memos per month
- Weekly report + optional monthly strategy call
- Full dashboard access for your team
Yours, maintained
Library stays live on your subdomain. MCP stays queryable. You own the asset outright.
- Oracle subscription to keep the library hosted
- Export everything as Markdown anytime
- Re-engage for fresh sprints at $10k/month
- Zero lock-in
$30k total engagement·Live in week one·Yours, exportable, forever
An optional amplification layer.
The library makes you queryable. If you want the content you've built to compound faster — seeded into the places your audience already reads, watches, and debates — we work in partnership with a complementary service built for exactly that. Referral; not bundled; discussed only when the library is live and worth amplifying.
Schema for the Web builds the layer agents query. Amplification seeds it into the layer humans read.
What you're probably thinking.
We already do content marketing.
Content marketing optimizes for humans clicking links. Schema for the Web optimizes for AI agents citing your brand. They're complementary, not competing — and the latter is an asset class most of your competitors haven't started building.
Can't we just do this ourselves?
You could hire the team, spec the MCP server, build the discoverability stack, ship the topic architecture, and still need 6–12 months of content under it. Or you can be live on the new layer in week one.
How do we measure ROI?
Weekly reports show exactly what was built: memos generated by type, cross-links created, outbound links to your site, inbound backlinks detected, MCP query volume, top queries. After the engagement, the library keeps working — this isn't rented visibility you stop paying for and lose.
What happens after three months?
The library is yours, on your subdomain. An Oracle subscription ($100/month) keeps it live. The content keeps compounding. Re-engage for additional sprints anytime — a product launch, a category shift, a new market.
$10k/month feels expensive.
Your current SEO agency charges that to optimize for a model losing market share to AI answers every quarter. This builds for the model gaining it — and you keep the asset when the engagement ends. Reframed: it's a line-item in your content budget that builds infrastructure instead of renting visibility.
The close
SEO had this arc in 2005. The companies that moved early still own it.
The question isn't whether brands need to be queryable by AI agents. The question is when you build for it . We're in 2005 for the agentic web. This is the part where you move first.
$10,000 / month · 3-month minimum · live in week one · yours, forever