Davide Grieco is the Head of Growth at 📝Clay, the data-and-automation platform for 📝go-to-market teams. He previously spent four years building the growth function at Verkada, a security hardware and software platform with over $700M in funding from backers including Sequoia and First Round Capital, where he ran EMEA growth from zero to one and then owned AMER growth from Series C to Series E. An investment banker turned growth operator — with prior roles at J.P. Morgan, Nomura, and Morgan Stanley — he holds degrees from ESCP Business School and the University of Turin and is based in San Francisco.
At Verkada, Davide cut new 📝ABM landing-page creation from hours to minutes using 📝Webflow and Clay, and drove $20-25M in quarterly 📝pipeline through a direct-mail "campaign-in-a-box" for SDRs, having sales rather than marketing run the enablement to win buy-in. He built an 📝SDR team inside marketing that booked 60-80 meetings per rep per month from automated campaigns, and reduced 📝cold-email volume by 80% while seeing only small pipeline reductions. He argues that obsessing over attribution kills revenue growth, and that growth teams should own whatever revenue bottleneck is in the way — marketing, product, or sales. His contrarian take: AI SDRs will eventually match human capabilities and flood the channel with noise, so the companies that win will be the ones doing the best true marketing and generating ideas, not just executing them.
I had Davide on to map modern GTM — the skills, strategy, and team structure for scale — and his campaign-in-a-box for SDRs stuck with me: $20-25M in quarterly pipeline, and sales ran the enablement so the team actually used it.