Here’s the 9/15 content roundup of our favorite posts and open roles over the last week.
This past week, I hosted two 30-minute lightning sessions as part of Maven’s 📝GTM Engineering series that had >2K registrants. The first was on finding 1% GTM Engineers and the second on intent signals (links below).
A few highlight blog posts, including Kyle Poyar on “Do you need a GTM Engineer” and other top content from the week below.
As always, shoot me an email if you have any ideas or feedback about content, or if I missed anything big!
Favorite resources from the week:
- I ran a session on “Finding & Evaluating 1% GTM Engineers” (recording here and recap here from Safouan Chbabi) and Intent 📝Signals 101 (recording here)
- Elena Verna shared 9 growth shifts she has seen while running growth Lovable
- Dan Rosenthal (Co-Founder at Workflows.io) shared how to level up lifecycle marketing with Clay
- Kyle Poyar wrote a deep dive post on: “Do you need a GTM Engineer?”
- Guillaume Cabane wrote about the systematic failure causing high CMO turnover and what to do about it
- I interviewed Brian Balfour, Founder and CEO at Reforge about AI transformation, GTM<>product collaboration and The Big Squeeze