Signals is a Provo, Utah software company that builds a "Cloud Employee" platform — programmable, autonomous AI agents that handle high-volume, client-facing work across sales, marketing, customer service, and HR. The agents operate multi-channel and around the clock, following up on 📝inbound leads, advancing 📝pipeline, and engaging customers without human prompting. Signals was co-founded by Dave Elkington, founder of the sales-acceleration company InsideSales.
The company emerged from stealth with its Cloud Employee platform in 2025, reporting profitability and 500% year-over-year growth with hundreds of agents deployed across more than 65 organizations. Signals reframes AI in go-to-market away from copilots and toward fully programmable digital workers — a bet that the next unit of 📝GTM capacity is an autonomous agent rather than a human-assisted tool. It competes against the broad field of AI sales-development and revenue-automation platforms.
Gabe Larsen came on to talk through the last fifteen years of sales and where cloud employees fit. The provocation: if an agent can run the high-volume client-facing work, what's actually left that needs a human? Sharp framing on where AI sales is heading.