
Hope you had a nice weekend!
Favorite resources from last week:
- Marc Benioff announced Salesforce 360 for a headless browser
- Nico Druelle from Revenue Architects on how to improve reply rates 2-3x by leaning into the positioning
- Benyamin from AirOps on 3 profiles he’d hire for GTM Engineers (marketing system builders, GTM devs, outbound operators)
- Tim Yakubson on why he went down to the free tier on Clay and what he’s building inside of Claude instead
- Anna Bui on building inside of trigger.dev instead of n8n because it thinks in code, not nodes
- How Alex Fine at Understory is using Claude Managed Agents to automate parts of list building, client onboarding, CRM hygiene, content research, and campaign reporting
- Brandon Camhi and I shared exactly how we’re thinking about building out the GTM org at Netic - the lessons we’re following from learnings at Rippling and the roles we think every post-PMF high growth company should hire
- I dropped a podcast with Nick Lafferty, head of growth and founding marketing engineer at Profound on marketing engineering, how he’s using Claude, how he thinks about AI search and much more!
This GTM Engineer roundup is brought to you by 📝Octave
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