Favorite resources from this past week:
- Ruben Hassid shared very specific advice on how to prompt Claude 4.7 based on Anthropic’s 31 page how-to doc - tips like defining the length, using positive instructions, and using action verbs
- Senda B. studied winning launches from companies like Clay & Anthropic and wrote up her learnings… the keys? Leading with what’s newly possible, making somebody else the hero, and staying in 1 lane
- Google dropped their first ever guidance on how to optimize for AI search (here) and Lily Ray shared a quick summary (SEO still matters, create people-first content, ignore LLM hacks)
- Brendan Short covered how we’re building the GTM Engine from scratch at Netic
- Corgi Insurance (business insurance software w/ >$250M raised) has a Cafe and just posted a job up to $220K in comp for Head of Cafe Expansion. Continues to show the investment in IRL and that the best GTM Engineers are figuring out how to play this into their strategies
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