Here’s the 7/28 gtm engineer roundup of our favorite posts, open roles and growth hacks over the last week.

There was a website redesign deep dive that drove $800K+ in 📝pipeline, notes on why to double down on 📝ABM, a 📝GTM Engineering role at 📝Webflow, and more.

As always, shoot me an email if you have any ideas or feedback about content! There have been a sparse # of growth hack submits, so don’t forget to share yours here to be called out in the newsletter.

Favorite resources from the week:

• Mark Hughes, Co-founder and CEO of Solidroad (AI QA & training platform) shared a deep dive on their $40K website relaunch that drove $800K+ in pipeline
• Dan Rosenthal, Co-founder of workflows.io shared his 8-step framework on ABM and why he’s doubling down
• Andrew Yeung who runs a 50k+ subscriber newsletter for people in tech summarized a few of Delve’s best growth hacks in light of their recent $32M raise (more below)
• Kyle Poyar, Co-founder and operating partner at Tremont, wrote a deep dive on how to be recommended inside of ChatGPT
• Michel Lieben shared a bottoms up view of GTM software categories and tools that will matter between now and the end of the year
• Noam Nisand compiled insights and actionable strategies from 3 B2B SaaS CEOs on how to win with LinkedIn content
• I interviewed Brian Swichkow on the importance of digital empathy in go to market and how to improve your email copywriting + creativity

My favorite growth hack of the week: All 3 Delve hacks that Andrew Yeung shared:

• Sending custom doormats to 100+ AI startups saying "Your shoes look good. Do your SOCs 2?"
• Handing out 10,000 donuts across San Francisco in boxes reading "The only hole in your security we approve of."
• Flying a plane over SaaStr that said "SOC 2 Made Plane and Simple."