monday.com (NASDAQ: MNDY) is a work-management platform founded in 2012 by Roy Mann and Eran Zinman, originally as dapulse. It provides a configurable "Work OS" on which teams build the tools and workflows they need across work management, CRM, software development, and service, all running on one connected platform. The product is used by more than 250,000 customers, including a majority of the Fortune 500, across 200-plus countries.
monday.com's differentiation is breadth with flexibility: rather than a single fixed application, it exposes building blocks — boards, automations, and integrations — that non-technical teams assemble into custom software, putting it in competition with project-management, CRM, and low-code app vendors at once. The company went public on the Nasdaq in June 2021 and has since layered in AI capabilities, including agents and an AI assistant that automate work across departments. It maintains offices across the Americas, Europe, the Middle East, and Asia-Pacific, headquartered in Tel Aviv.
I covered monday.com for an episode because it's a case study in selling a horizontal platform — the 📝GTM challenge of letting customers self-define the product is genuinely hard, and they've made it work at scale.