AirOps is a San Francisco software company founded in 2021 that builds a content-engineering platform for marketing teams. It positions itself as the first end-to-end system for winning visibility across AI search and traditional SEO, giving brands the workflows to produce quality content at scale and stay discoverable as buyers shift from search engines to AI assistants. The roughly 171-person company frames durable content as the one advantage that compounds in the AI era.
AirOps coined "content engineering" as a category — treating content production as a programmable, AI-assisted 📝pipeline rather than a manual editorial process. Its platform chains large language models, data sources, and brand context into repeatable workflows, sitting at the intersection of go-to-market tooling and the emerging discipline of GTM Engineering. As generative engines reshape how content gets discovered, AirOps competes by helping marketing teams optimize for both AI answer surfaces and conventional organic ranking.
Eoin from AirOps came on to talk through the rise of content engineering — the idea that content is now a pipeline you build, not a doc you write. Worth a listen if you're trying to figure out how to stay visible when AI is the front door to search.