Jen Igartua is the CEO and co-founder of 📝Go Nimbly, a 📝RevOps agency that works with companies like Intercom, Twilio, Zendesk, and 📝Vanta. She started her career at Bluewolf, a major Salesforce partner later acquired by IBM, where she developed an obsession with breaking down the silos between sales and marketing. That led her to Go Nimbly, which now provides fractional RevOps services from $20K/month engagements to six-figure enterprise contracts, plus a partnerships motion that has delivered over 600 Gong implementations in two years. She also runs a board game company picked up by Walmart and Target.
Jen frames signal-delivery systems in stages, noting that most companies stall at stage one — Slack alerting — when a custom Salesforce object for signals enables teams to learn which signals actually convert. She argues understaffed RevOps teams get stuck fighting fires instead of building strategic roadmaps, and that the best GTM engineers will evolve into RevTech architects who obsess over data architecture and downstream effects — knowing when to use 📝Clay versus Salesforce versus a dedicated tool. On tooling, she observes that marketing-automation platforms haven't meaningfully innovated in fifteen years while orchestration tools increasingly absorb audience building and email.
Jen came on the podcast to break down world-class RevOps — ownership, execution, and tooling — including the stages of signal delivery and why the best GTM engineers think like architects.