The DTC IFM is an 📝Integrated Financial Model (IFM) built for an emerging consumer brand that sells online and through wholesale, assembled from the brand's books, its order data, and its web traffic.
Building a DTC IFM takes three sources of information. The first is 📝"Accountant Access" to Quickbooks Online, which lets the modeling team work directly in the company's books. The second is monthly orders from new and repeat customers, usually drawn from Shopify. The third is monthly visitors and new visitors, usually drawn from Google Analytics.
Together these cover the drivers of a direct-to-consumer business alongside its financial statements: how many people visit, how many of them order, and how many orders come from returning customers. Repeat purchasers and positive 📝Unit Economics are the characteristics that separated successful brands from cash-consuming ones in the models behind the 📝Financeable Equation. Shopify data can be connected through 📝ShopifyWeekly.co so the model updates itself.
If you let us know your Shopify domain, we can request the reports we need through our partner account and connect them to the IFM so it automatically stays updated.