Joe Paluska is Chief Marketing Officer at 📝Commonwealth Fusion Systems, the first person to hold that role at the company, reporting to chief executive 📝Bob Mumgaard. An 🏷️#executive whose prior work spans One Concern, Better Place, Maveron, and PROOF, he leads the function charged with making 📝fusion intelligible to audiences outside the field.

Paluska's stated brief is audience expansion rather than message control. Announcing CFS's presence at CES in December 2025 — an unusual venue for a power-generation company — he framed the goal as widening who feels entitled to the subject: "We want everyone, not just physicists, to feel invited into the story of commercial fusion energy." He also serves as the company's guide for visiting press, personally walking an MIT Technology Review reporter through the Devens campus in October 2024. The marketing organization under him includes 📝Stephen Shankland's Tokamak Times, the publication that reports on 📝SPARC's construction in technical detail.