Objective

Greg Baroth is a #growth-hacker, digital media consultant, and founder of Monogram Artists that is renowned for orchestrating high-visibility viral campaigns that bridge the gap between internet culture and mainstream media.

Specializing in "micro" level involvement that scales to macro results, he has spent over a decade engineering narrative-driven strategies for a diverse roster of clients, ranging from consumer brands like DudeWipes to industry executives such as the CEO of Advanced Nutrients. His career began as the ninth employee at the Creative Artists Agency-backed platform WhoSay, laying the groundwork for a methodology that combines high-stakes, unconventional activations with rapid-response social engagement. This hands-on approach has reportedly generated hundreds of millions of impressions, including single-week metrics exceeding 135 million organic views.

His portfolio is defined by a willingness to execute bold, attention-grabbing stunts to secure algorithmic lift—notable examples include orchestrating the crushing of his own vehicle by a tank and executing immediate international travel to capture time-sensitive content. Perhaps most significantly, he was instrumental in the digital proliferation of Dan Bilzerian, helping to cement the "King of Instagram" persona that became a case study in aggressive social media scaling. These campaigns have successfully translated social metrics into earned media, securing coverage in major outlets such as BuzzFeed, TMZ, and The Los Angeles Times. He operates within an elite network of internet celebrities and culture creators leveraging deep industry ties to facilitate these large-scale digital movements.

Subjective

Greg and I were introduced by a fellow growth hacker friend, James Shamshi.

Contexts

• This is the Root Memo for #greg-baroth.

• #member-of-founders-table (See: Founder's Table )