Clay Credits are the usage currency of 📝Clay, metered since a March 2026 repricing as two separate pools: data credits for enrichment and actions for platform executions.
Data credits pay for lookups from Clay's marketplace of 200+ data providers and for AI columns; they come with each plan and can be topped up. Actions count the work Clay's platform performs, such as running workflow steps, and are allotted by plan without a top-up option. The 2026 restructure was reported to cut enrichment costs while adding workflow fees, and it consolidated self-serve plans into Launch and Growth, with Enterprise above them and CRM integrations and Web Intent moving to the Growth tier. Search results draw on separate plan result quotas rather than credits.
AI usage varies by model: fixed models cost a set number of credits per row, while frontier models pass through their language-model cost. Costs are the same whether work runs in the Clay UI, the API, the CLI, or 📝Clay MCP.
Clay added a run of spend controls through 2026: workbook spend limits and per-table usage dashboards in January, MCP spend attributed per user and per function in June, credit budgets per workspace and campaign plus spike alerts in August, and automatic top-ups in September. Independent reviewers note that production bills often run well above the posted plan price once workflows scale, which is why the budgets matter.