Andrea Popova is a 🏷️#founder, 🏷️#community-builder, and 🏷️#comedian. She is the CEO of 📝Consumer Packaged Goods Directory (CPGD), a platform that connects emerging consumer brands with resources and exposure. Through CPGD, she runs a weekly newsletter with over 10,000 readers, offering insights into trends and tools in the consumer brand space. In addition to her role at CPGD, Andrea is a Partner at 📝STFU—a content production company using comedy to drive brand 📝virality—and works in Product Growth at 📝Meta, where she optimizes advertiser engagement through A/B testing. Her past experience includes leadership at Buoy and advisory positions in early-stage startups like Flaus. She holds a BA in Political Science and Biology from the University of Chicago, where she was active in improv and media.
Andrea and I connected through the 📝Clay community, co-created some 📝Airtable automations for CPGD, and became nerd friends.