Matt Gray is a Canadian 🏷️#entrepreneur, creator, and content-systems operator best known as the founder of 📝Herb — the cannabis media company he started in 2014 as The Stoner's Cookbook — and of Founder OS, a coaching program and content brand teaching solo founders how to build, grow, and monetize audiences around their own expertise.
Gray scaled Herb to one of the largest cannabis-focused audiences on social media before transitioning out of operating it day-to-day, then built Founder OS as a productized layer over the playbook he refined building Herb's distribution: content systems, platform-specific cadences, lead-magnet funnels, and email-list work for individual operator-creators. His personal brand — anchored on LinkedIn and X with a multi-million-follower distribution — is itself the primary advertisement for the Founder OS curriculum and its free newsletter, situating his work in the same broader creator-OS conversation as writers like Justin Welsh and Dickie Bush.