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Unnecessary Inventions is the design project of 📝Matty Benedetto. Ui solves problems that don’t really exist by creating fake products that no one is really asking for.

Using diverse methods from 3D Printing, Sewing, Mold Making, and more, we create each unnecessary invention from my studio by going from idea to physical product. Each product is editorially shot to resemble a real marketing campaign for a product you can not get your hands on.

Unnecessary Inventions explores creativity, experimentation with design & processes, and pokes fun at the real products people will actually purchase online.

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