Gary Vaynerchuk (often referred to as "Gary Vee") is an American 🏷️#entrepreneur, 🏷️#author, and the founder and CEO of VaynerX — the parent media-and-marketing holding company whose subsidiaries include VaynerMedia, VaynerCommerce, VaynerSpeakers, VaynerSports, and the long-running The GaryVee Audio Experience podcast and YouTube channel.
Vaynerchuk first became publicly visible scaling his family's wine business, Shopper's Discount Liquors (later Wine Library), from roughly $3 million to $60 million in revenue through an early daily YouTube show, Wine Library TV, beginning in 2006. He has authored multiple bestselling business books — including Crush It! (2009), Jab, Jab, Jab, Right Hook (2013), 🏷️#AskGaryVee (2016), and a long sequence of follow-ups — and has built one of the highest-volume personal-brand content operations in business media. Adjacent ventures include early consumer-investor positions in Facebook, Twitter, Snap, Tumblr, Uber, Coinbase, and Birchbox, plus the VeeFriends NFT and IP project he launched in 2021.