Objective

The medium is the message is a phrase coined by Marshall McLuhan, first appearing in his 1964 book Understanding Media: The Extensions of Man. McLuhan argued that the form of a medium—not just the content it conveys—profoundly influences society and human perception. According to McLuhan, the “message” of any medium is the change it introduces to the scale, pace, or pattern of human affairs, with the medium itself shaping how people interact, communicate, and organize socially. This concept has been widely applied in analyses of technologies ranging from television to the internet, emphasizing the role of media forms in shaping cultural and social dynamics.

Subjective

The expression—introduced to me by Robbie Richman—resonated with challenges that had been faced in creating a simple language of MythOS's value as a platform.

Contexts

• #marshall-mcluhan