"The brand era manufactured the notion that inanimate objects could take on animate characteristics. Objects and companies could be personified—likable, young, cool, patriotic. Corporate communication executives began to scale the charisma and vision of the founder. Overpromise and underdeliver became a means for access to cheap capital. You could fake it till you make it. The lines between charm, vision, bullsh*t, and fraud became so narrow as to be one line. As firms search for a viable business model, the temptation to go full yogababble gets stronger, as the truth (numbers, business model, EBITDA) needs concealer." ~ AfterScott Galloway

The domain 'opaqueyogababble.com' was purchased when a non-resonant reflection of an early version of our Resonance Share Agreement was shared with John Zdanowski saying, calling "it sounded like opaque yogababble."

Comic by Mike

Scale

Yogababble Scale by Scott Galloway

• 1/10: I’m a professor of marketing who likes dogs.

• 5/10: I’m the Big Dawg.

• 10/10: I am a spirit Dawg that unlocks self-actualization.

Read

Contexts

• [1] Yogababble, profgalloway.com

• opaqueyogababble.com (redirects here)

Tags

• #museum-of-domains (See: Museum of Domains)

• #index (See: #index)

Ledger

• #letl+#dan_pantelo for reflecting our story candidly, and comically—inspiring new iterations