Salesforce (NYSE: CRM) is an American enterprise software company founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez and headquartered in San Francisco. It is widely credited as one of the first companies to deliver enterprise customer-relationship management software entirely as a multi-tenant cloud-hosted service, a model that grew into the modern SaaS industry.
The company's flagship Sales Cloud and Service Cloud product lines have expanded over the years into a broader Customer 360 platform that now includes Marketing Cloud (acquired via ExactTarget in 2013), Tableau (2019), MuleSoft (2018), Slack (2021), and a growing layer of AI-assisted automation under the Einstein and Agentforce brands. Salesforce has built much of its market position around an aggressive partner ecosystem, the annual Dreamforce conference, and an explicit "1-1-1" philanthropic model that channels 1% of equity, product, and employee time toward nonprofits. It has been a member of the Dow Jones Industrial Average since 2020.