Keller Williams is an American residential real estate franchise and brokerage founded in 1983 in Austin, Texas, where it remains headquartered. The company operates through a network of independently owned market center offices across the United States and internationally, serving residential buyers and sellers and supporting the agents who work under its brand. Its segments span brokerage operations, agent training and coaching, and technology for real estate professionals.
The company was founded by 📝Gary Keller and Joe Williams and grew from a single Austin office into one of the largest real estate franchises in the world by agent count, with tens of thousands of agents operating across hundreds of market centers. Keller Williams is distinguished by an agent-centric model that includes profit sharing, through which associates receive a portion of the profits generated by the agents they help recruit, alongside an emphasis on agent training, coaching, and ownership culture. The brokerage positions itself around agent education and production systems, an orientation reflected in the books authored by its co-founder, and it has more recently invested in technology and tools for its agents.
I hosted co-founder Gary Keller on Playmakers.