The Buyer Graph is 📝RealScout's cross-brokerage initiative that pools real estate buyer-search data to reveal real-time market demand.
The Buyer Graph renders aggregated buyer behavior as a heat map of demand — which neighborhoods and property types buyers are actively searching — and pairs it with a price-point demand slider that shows sellers how buyer interest rises or falls as the asking price moves. That turns a listing conversation that usually runs on comps and gut feel into one grounded in what buyers are doing right now.
It works by securing consumer search data from third-party brokerages and unlocking it as market-transparency analytics, so no single brokerage's data sits in isolation. 📝Andrew Flachner's creation at RealScout, the Buyer Graph rolled out across markets including New Jersey, Philadelphia, Northern Utah, New England, and New York City, reaching more than 20 regional graphs by the end of 2022.
The Buyer Graph lets an agent walk into a listing appointment and show a seller live demand at their price — not last quarter's comps, but where buyers are pointed today. Nothing else puts that in an agent's hands.