The Optimism Company is the leadership education and content organization founded by Simon Sinek. Operating from the mission to inspire people to do work that inspires them, the company develops leaders and teaches practical human skills through keynotes, workshops, private classes, on-demand courses, and digital learning experiences. Its work centers on leadership, purpose, trust, and culture, translating Sinek's ideas into training programs for individuals, teams, and organizations.
The organization was originally established as Simon Sinek, Inc. and later rebranded to The Optimism Company, a name reflecting Sinek's self-description as an optimist and the firm's focus on inspired, fulfilling work. Its offerings span live in-person and online experiences, the Leaderful app for bite-sized leadership lessons, WHY School for training coaches in the WHY Discovery process, and content channels including the podcast "A Bit of Optimism" and a weekly newsletter. Through these formats the company extends the leadership philosophy of its founder, 📝Simon Sinek, to a global audience of leaders and organizations seeking to build trust and lasting culture.
I had Simon Sinek on Playmakers because his work on leadership and purpose speaks directly to the people making the biggest calls in our industry.