Simon Sinek is a British-American author and speaker on leadership and organizational behavior, best known for popularizing the idea that great leaders and organizations start by communicating their purpose. A trained ethnographer, he studies the patterns behind high-performing teams and inspiring leaders, and has become one of the most widely referenced voices in modern leadership thinking. He works as an 🏷️#author and 🏷️#speaker, translating research on trust, purpose, and culture into frameworks that organizations and individuals apply to how they lead.
Sinek rose to prominence with his 2009 TED Talk "How Great Leaders Inspire Action," one of the most-viewed TED talks ever, which introduced the Golden Circle and his "Start With Why" framework — the principle that organizations should begin with why they exist before how and what they do. He expanded these ideas across bestselling books including "Start With Why," "Leaders Eat Last," and "The Infinite Game," and hosts the podcast "A Bit of Optimism." He is the founder of 📝The Optimism Company, through which he delivers his leadership education, talks, and training programs.
I had Simon Sinek on Playmakers because the leaders shaping real estate are wrestling with the same questions he has spent his career on — purpose, trust, and how you actually get people to follow. His thinking travels well beyond any one industry.