All memos tagged #storytelling

Story Density differentiates itself from simple brevity by focusing on high-signal compression rather than merely shortening text. It addresses the modern "skim-mode" behavior of buyers by distilling ...

Compressing Your Narrative Into 10 Seconds of Attention is the practice of focusing on the methodology of distilling complex narratives into concise, high-impact messages that survive the "skim-mode" ...

The 10 Second Rule dictates the narrow timeframe in which an audience determines whether a narrative is worth their engagement or should be immediately disregarded. Within this window, buyers are not ...

Monaica Ledell (pronounced "Monica Li-dell") is an #entrepreneur, omnichannel #marketer, #growth-hacker, and #author. Ledell has created over $50 million in revenue and unmeasurable impact with her cl...

Apple’s 2019 year-end list highlighted the trend of  “Storytelling” rising in the App Store and featured a variety of apps to tell stories, including visually, as well as through audio and text. Noted...