All memos tagged #seo

If you've got an Obsidian vault full of notes and you're using Claude Code, the obvious question is: can Claude just read all of this? Yes. And it's easier than you'd think. The connection runs...

This Runbook operates one recurring cycle of search-optimization bolstering: pull Google Search Console data for a property, select memos ranking within Striking Distance of page one, upgrade their...

Striking distance is a Search Engine Optimization (SEO) term for queries where a page ranks just off the first page of results — typically positions 8 through 20 — close enough that modest content or...

GSC-Driven SEO Bolstering is a recurring process that turns Google Search Console search data into targeted content upgrades — finding the pages already ranking within Striking Distance of page one...

Structured data is markup that tells search engines and AI systems what a page is. The authoritative rules for it come from a small set of primary sources, not from third-party studies. Adding it to...

Search is moving from a personalization model to a customization model. The two terms are often used interchangeably, but they describe opposite mechanics. The difference is the locus of control:...

Surfer SEO is an AI visibility platform that combines content optimization, topical authority building, and AI search tracking into a single workflow, helping brands surface in Google, ChatGPT,...

ChatGPT citation rate is 58% at retrieval position 1 — dropping to 14% by position 10. A mediocre page at rank 1 outperforms a great page at rank 6+. Rank overrides content quality every time. Domain...

The metrics built for search no longer measure what search actually does. Organic click-through rates on queries with AI Overviews dropped from 1.76% to 1.01% between June 2024 and September 2025....

We ran a controlled experiment in early 2026 to answer one question: if you serve AI crawlers Markdown instead of HTML, do they visit your pages more often? We tested 381 pages across six websites...

Subfolders are usually the right choice for content and growth pages in 2026, while subdomains are a specific tool you use when you genuinely need separation, like for a product, separate customers,...

This Is Not a Permanent State. Models Change. describes how brand-site citation share in ChatGPT responses shifts significantly across model versions, and why building for long-term credibility...

ChatGPT Cross-Checks Your Site Against Your Reviews describes the behavior by which ChatGPT reads a brand's owned site alongside external review sources in the same prompt and compares the two...

Who Actually Gets Cited in the Answer refers to the distribution of citation share across source types in ChatGPT responses, revealing a significant gap between brand-direct and open-ended query...

ChatGPT Query Phase Flow is a multi-stage web search sequence ChatGPT runs when answering questions with search enabled, where each call serves a distinct function and draws from a different...

GSC MCP is a local stdio Model Context Protocol server that gives Claude read-only access to Google Search Console — four tools for site listing, search analytics, top queries, and top pages — built...

Most marketers write off Wikipedia as an SEO play the moment they learn it uses rel="nofollow" on outbound links. That's understandable — and wrong. The nofollow attribute means Wikipedia doesn't...

Google Has Become Your Sales Agent describes the structural shift in how AI Overviews (AIO) have repositioned Google from a traffic referral engine into an active participant in the buyer journey,...

Branded Mentions Are the New Backlinks refers to the finding that brand mentions across credible platforms now correlate more strongly with AI search visibility than traditional SEO signals like...

Obsidian MCP + Claude Code is an integration pattern that connects an Obsidian vault to Claude Code via a Model Context Protocol server, giving Claude persistent read/write access to a user's notes...