All memos tagged #marketing

The Hidden Cost of "We Do Everything" is an essay by Alexander Shartsis, published on his Skyp newsletter, arguing that horizontal messaging is a silent killer even for companies whose products...

Leadpages is a no-code landing page builder and lead generation platform founded in Minneapolis in 2012. It enables marketers and small business owners to create mobile-responsive landing pages,...

Brand Archetype is a marketing framework that applies Carl Jung's psychological archetypes to define a brand's personality and communication style. The system identifies twelve universal character...

Lifestyle Brand refers to a brand that embodies the values, aspirations, interests, attitudes, and opinions of a defined group or culture for marketing purposes. Rather than leading with product...

Reddit’s ad revenue grew 75% in Q4 2025 to $690M, with total platform income reaching $726M, as brand advertisers increasingly allocate 5–20% of paid social budgets to the platform. According to...

Why Your Case Study Doesn’t Convert is a newsletter article by Alexander Shartsis, published in the Skyp newsletter on February 6, 2026. The article argues that most case studies fail to convert...

Procedure marketing is the practice of selectively sharing Standard Operating Procedures as assets for Thought Marketing in business; by sharing the organization's inner logic, principles, etc. they...