All memos tagged #belief_driven_seller

Belief-driven sellers are organizations that market to Belief-Driven Buyers, the 64% of people worldwide who say a company’s stand on societal issues affects their patronage. [1]

Early September, 2018, Nike released 'Dream Crazy', an ad with Colin Kaepernick as the pitchman for the company's "Just Do It" 30th anniversary campaign. Kaepernick kicked off the campaign by posting...