All memos tagged #behavioral-psychology

The scarcity principle holds that limited supply against high demand raises the value assigned to a good — a market mechanism in economics, and a persuasion lever in behavioral psychology. In its...

Headline bias is the tendency for a headline to shape a reader's understanding of a story even when the body of that story contradicts it. Researchers at the University of Western Australia tested...

Bandwagon, usually heard as "jumping on the bandwagon," is the act of adopting a behavior, belief, or affiliation because others already have rather than on the merits. The phrase is literal in...

Dunbar's Number is the proposed cognitive limit — commonly cited as roughly 150 — on how many stable social relationships one person can maintain at any given time. The figure is named for British...

In Operant Conditioning, positive reinforcement involves the addition of a reinforcing stimulus following a behavior that makes it more likely that the behavior will occur again in the future. When a...

Operant conditioning, sometimes referred to as instrumental conditioning, is a method of learning that employs rewards and punishments for behavior. Through operant conditioning, an association is...