All memos tagged #ai-search

Shopping has changed more in the last three years than it did in the thirty before it. The strange part is how quietly it happened. For most of retail history, the store was a fixed point on a map....

Structured data is markup that tells search engines and AI systems what a page is. The authoritative rules for it come from a small set of primary sources, not from third-party studies. Adding it to...

Search is moving from a personalization model to a customization model. The two terms are often used interchangeably, but they describe opposite mechanics. The difference is the locus of control:...

For twenty-five years, the deal was simple: Google decided which sources you saw, and the whole SEO industry existed to influence that decision. On May 27, 2026, Google quietly changed the deal. With...

There is a chart inside the Morning Consult AI Trust Report that almost nobody is talking about, and it may be the most important thing published about AI adoption this year. It shows two lines...

A Morning Consult report published May 10, 2026 found that 63% of Americans trust AI only a little or not at all, and marketing circles have been using that number ever since to argue against...

Most marketers write off Wikipedia as an SEO play the moment they learn it uses rel="nofollow" on outbound links. That's understandable — and wrong. The nofollow attribute means Wikipedia doesn't...