If you’re a content creator that doesn’t sell a product, the only way you can make money is by selling someone else’s product. It means that you’re going to be on the hamster wheel of overconsumption. Pushing people to buy more, do more, consume more through affiliate marketing, sponsored marketing, or commissions. You have no control over how responsible your clients are, only who you chose to work with. From this position, it is impossible to create any kind of systemic change.

If you‘re a content creator with a product to sell, you can ensure that the product is 📝Made with Integrity You have control - and by extension the responsibility to live by a set of integrated values. However, you need to find a way to make your business sustainable.

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The bigger the sponsorship, the less likely it comes from a responsible and sustainble source. Because the largest conglomorate are always the ones with the biggest budgets that are trying to sell the most stuff.

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