# The GTM Engineer's Library > The GTM Engineer's library on MythOS ## Links - [Library](https://mythos.one/me/thegtmengineer) - [Full Content](https://mythos.one/me/thegtmengineer/llms-full.txt) - [Atom Feed](https://mythos.one/me/thegtmengineer/feed.xml) - [Chat](https://mythos.one/me/thegtmengineer/chat) - [Knowledge Graph](https://mythos.one/me/thegtmengineer/graph) - [Sitemap](https://mythos.one/me/thegtmengineer/sitemap.xml) - [MCP Server](https://mythos.one/api/mcp?username=thegtmengineer) ## Topics - gtm-engineering (79) - gtm-engineering-lexicon (28) - founder (17) - company (16) - demand-generation (11) - person (11) - cold-outbound (10) - ai-agents (8) - agency (8) - saas (7) - go-to-market (7) - gtm-strategy (6) - ai-workflows (6) - growth (5) - data-strategy (5) - case-study (5) - revops (5) - ai-powered (5) - engineer (4) - marketer (4) ## Recent Memos - [Modern GTM: The Skills, Strategy & Team Structure for Scale — Davide Grieco (Verkada)](https://mythos.one/me/thegtmengineer/fafbc8): Davide Grieco spent four years building the growth function at Verkada, a security hardware and software platform with over $700M in funding from backers like Sequoia and First Round Capital. While... - [Building a Social Proof Engine — Adrian Alfieri (Verbatim)](https://mythos.one/me/thegtmengineer/edf861): !Building a Social Proof Engine — Adrian Alfieri (Verbatim) Adrian Alfieri is the Founder and CEO of Verbatim, a case study agency for venture-backed B2B SaaS companies like Profound, Granola, and... - [LinkedIn Content, Tech Stacks & Using Cursor + Claude in GTM — Michel Lieben (ColdIQ)](https://mythos.one/me/thegtmengineer/e3d05e): !LinkedIn Content, Tech Stacks & Using Cursor + Claude in GTM — Michel Lieben (ColdIQ) Michel Lieben is the Founder and CEO of ColdIQ, a GTM agency that has grown to $7M in revenue with 35 employees... - [The Hidden Secrets to Building Your TAM & What GTM Engineering Is Not — Emre Kavaloglu (Waterfall.io)](https://mythos.one/me/thegtmengineer/c66aec): !The Hidden Secrets to Building Your TAM & What GTM Engineering Is Not — Emre Kavaloglu (Waterfall.io) Emre Kavaloglu started Waterfall.io to help companies more efficiently and cost effectively... - [Turning Marketers & Sellers Into Full-Stack GTM Athletes — Jaleh Rezaei (Mutiny)](https://mythos.one/me/thegtmengineer/c353e8): !Turning Marketers & Sellers Into Full-Stack GTM Athletes — Jaleh Rezaei (Mutiny) Jaleh Rezaei is the CEO and Co-Founder of Mutiny, a Sequoia backed company building an agentic AI platform for... - [AI-First GTM Execution & Talent — Alex Fine (Understory)](https://mythos.one/me/thegtmengineer/bfa5a1): !AI-First GTM Execution & Talent — Alex Fine (Understory) Alex Fine is the co-founder of Understory, an all-bound marketing agency serving B2B SaaS companies. Since going full time in October 2023,... - [AI Voice Agents & Workflows That Convert — Manthan Patel (Lead Gen Man)](https://mythos.one/me/thegtmengineer/be873e): !AI Voice Agents & Workflows That Convert — Manthan Patel (Lead Gen Man) Manthan Patel began working with YC founders two years ago, where he first started using AI agents and LLM workflows. When AI... - [Rebuilding GTM with AI at monday.com — Oran Akron (monday.com)](https://mythos.one/me/thegtmengineer/be32f4): !Rebuilding GTM with AI at monday.com — Oran Akron (monday.com) Oran Akron is the VP of AI GTM at monday.com, where he leads a new internal team focused on rebuilding go-to-market processes with AI... - [Rethinking GTM for AI-Native Companies — Sylvain Giuliani (Augment Code)](https://mythos.one/me/thegtmengineer/ae4a03): !Rethinking GTM for AI-Native Companies — Sylvain Giuliani (Augment Code) Sylvain Giuliani started his career in lifecycle marketing, where he learned to code and build systems without relying on... - [Building an AI Agent-First GTM Machine — Frank Sondors (Forge)](https://mythos.one/me/thegtmengineer/acb5fc): !Building an AI Agent-First GTM Machine — Frank Sondors (Forge) Frank Sondors went from managing a fifty person sales team to building software that enables companies to scale their best salespeople.... - [The Account as a Unit: Finding GTM Superintelligence — Anshul Gupta (Actively)](https://mythos.one/me/thegtmengineer/a6861d): !The Account as a Unit: Finding GTM Superintelligence — Anshul Gupta (Actively) Anshul Gupta is the co-founder of Actively, a GTM superintelligence platform for revenue teams. After diving into AI... - [Automating Growth & the Marketing Engineer — Nick Lafferty (Profound)](https://mythos.one/me/thegtmengineer/a1eada): !Automating Growth & the Marketing Engineer — Nick Lafferty (Profound) Nick Lafferty is the Head of Growth and Founding Marketing Engineer at Profound, a company that helps brands improve their... - [Scaling AI in Your GTM Strategy — Ted Eltringham (Architect)](https://mythos.one/me/thegtmengineer/a15fe0): !Scaling AI in Your GTM Strategy — Ted Eltringham (Architect) Ted Eltringham worked in growth at Rippling and Samsara before starting Architect to build an agentic AI website. He has been using AI in... - [The New Fuel for Your GTM: Dark Social & Identity Resolution — Kevin White (Common Room)](https://mythos.one/me/thegtmengineer/9c7c84): !The New Fuel for Your GTM: Dark Social & Identity Resolution — Kevin White (Common Room) Kevin White runs GTM Strategy at Common Room, a platform helping GTM teams find intent signals, track users... - [Scaling HeyReach from 0 to $6M ARR: LinkedIn Outbound Lessons — Ilija Stojkovski (HeyReach)](https://mythos.one/me/thegtmengineer/9a6258): !Scaling HeyReach from 0 to $6M ARR: LinkedIn Outbound Lessons — Ilija Stojkovski (HeyReach) Ilija Stojkovski is the Chief Revenue Officer at HeyReach, one of the leading LinkedIn automation... - [A Context Engineering Deep Dive for GTM — Jacob Dietle (Taste Systems)](https://mythos.one/me/thegtmengineer/95b2fd): !A Context Engineering Deep Dive for GTM — Jacob Dietle (Taste Systems) Jacob Dietle is a context engineer who runs a solo consultancy for venture-backed companies. Jacob studied information systems... - [Empathy as a Guiding Compass for GTM Engineers — Brian Swichkow (MythOS)](https://mythos.one/me/thegtmengineer/804b0a): !Empathy as a Guiding Compass for GTM Engineers — Brian Swichkow (MythOS){float=left} Brian Swichkow{bold} went viral in 2014 for pranking his sword-swallowing roommate with hyper-targeted Facebook... - [The GTM Foundations: Taking MuleSoft from 20 Employees to a $6.5B Acquisition — Mahau Ma (Sapphire Ventures)](https://mythos.one/me/thegtmengineer/7e68a2): !The GTM Foundations: Taking MuleSoft from 20 Employees to a $6.5B Acquisition — Mahau Ma (Sapphire Ventures) Mahau Ma is an operating partner at Sapphire Ventures, a growth stage VC firm focused on... - [Lessons & Battle Scars Building Rippling's Marketing Machine — Brandon Camhi (Rippling)](https://mythos.one/me/thegtmengineer/7af278): !Lessons & Battle Scars Building Rippling's Marketing Machine — Brandon Camhi (Rippling) Brandon Camhi has played a pivotal role in Rippling's extraordinary growth journey over the past six years. He... - [The Rise of Content Engineering — Eoin Clancy (AirOps)](https://mythos.one/me/thegtmengineer/7785e2): !The Rise of Content Engineering — Eoin Clancy (AirOps) Eoin Clancy is the VP of Growth at AirOps, a company that helps brands get found in LLMs like ChatGPT, Claude, and Perplexity. Before joining... - [How Warmly Hit $5M ARR After 5 Pivots and Deep Channel Focus](https://mythos.one/me/thegtmengineer/7674ba): !How Warmly Hit $5M ARR After 5 Pivots and Deep Channel Focus Maximus Greenwald is the CEO and founder of Warmly, a $5M ARR GTM software tool. Warmly helps businesses identify, prioritize and follow... - [World-Class RevOps: Ownership, Execution & Tooling — Jen Igartua (Go Nimbly)](https://mythos.one/me/thegtmengineer/71252b): !World-Class RevOps: Ownership, Execution & Tooling — Jen Igartua (Go Nimbly) Jen Igartua is the CEO and Co-Founder of Go Nimbly, a RevOps agency with 100 employees that works with companies like... - [GTM Engineering in a Large Org — Umar Farooq Adam (Hitachi Vantara)](https://mythos.one/me/thegtmengineer/56d8ba): !GTM Engineering in a Large Org — Umar Farooq Adam (Hitachi Vantara) Umar Farooq Adam leads global GTM innovation and engineering at Hitachi Vantara, a subsidiary of Hitachi Limited. Starting his... - [The Systems, Data & Frameworks Behind Effective Allbound & Lifecycle Marketing — Brendan Tolleson & Diana Gonzalez (RevPartners)](https://mythos.one/me/thegtmengineer/563cc2): !The Systems, Data & Frameworks Behind Effective Allbound & Lifecycle Marketing — Brendan Tolleson & Diana Gonzalez (RevPartners) Brendan Tolleson is the Co-Founder and CEO of RevPartners, and Diana... - [The Biggest Unlock in Cold Outbound: Clay's Most Underrated Use Case — Patrick Spychalski (The Kiln)](https://mythos.one/me/thegtmengineer/3fb3d7): Patrick Spychalski is a co-founder of The Kiln, one of the original Claygencies — an agency that primarily uses Clay’s software to add value to their clients. The Kiln helps companies build scalable... - [The New Era of Customer Segmentation & Data Capture — Osman Sheikhnureldin (Clay)](https://mythos.one/me/thegtmengineer/328072): !The New Era of Customer Segmentation & Data Capture — Osman Sheikhnureldin (Clay) Osman Sheikhnureldin runs GTM operations at Clay, and he's redefining the role of sales and marketing ops within... - [Growth Hiring, Artistry & Resonance — Gaurav Vohra (former Head of Growth, Superhuman)](https://mythos.one/me/thegtmengineer/30805e): !Growth Hiring, Artistry & Resonance — Gaurav Vohra (former Head of Growth, Superhuman) Gaurav Vohra worked in consulting for 5 years, where he honed his ability to attack problems with a high degree... - [The Winning Cold Outbound Formula — Eric Nowoslawski (Growth Engine X)](https://mythos.one/me/thegtmengineer/2664cb): Eric Nowoslawski is the founder of Growth Engine X, one of the first Clay agencies that has served over 300 customers. As Clay's first marketing contractor when they had just four employees, Eric... - [The Last 15 Years in Sales & the Power of Cloud Employees — Gabe Larsen (Signals)](https://mythos.one/me/thegtmengineer/1aa618): !The Last 15 Years in Sales & the Power of Cloud Employees — Gabe Larsen (Signals) Gabe Larsen is CRO at Signals, a company selling cloud employees, AI teammates that do full jobs rather than single... - [From Apple to Ramp: G's Growth Methodology to Cut Through the Noise — Guillaume Cabane (HyperGrowth Partners)](https://mythos.one/me/thegtmengineer/19a86e): !From Apple to Ramp: G's Growth Methodology to Cut Through the Noise — Guillaume Cabane (HyperGrowth Partners) Guillaume “G” Cabane’s career started in the 1990s as a teenager in France running a Mac... - [Reaching Escape Velocity: Winning AI Adoption — Brian Balfour (Reforge)](https://mythos.one/me/thegtmengineer/12ddb3): !Reaching Escape Velocity: Winning AI Adoption — Brian Balfour (Reforge) Brian Balfour was the VP of Growth at HubSpot, where he helped expand the company from a single to multi-product company,... - [75K LinkedIn Followers & Underrated Channels — Divyanshi Sharma (Growth Exe)](https://mythos.one/me/thegtmengineer/10679f): !75K LinkedIn Followers & Underrated Channels — Divyanshi Sharma (Growth Exe) Divyanshi Sharma runs Growth Exe, a GTM consultation and training agency serving 30 clients. She started her... - [From Scaling MarTech at Spotify & ezCater to a GTM AI Sabbatical — Dave Birckhead (Full-Stack Growth)](https://mythos.one/me/thegtmengineer/031e96): !From Scaling MarTech at Spotify & ezCater to a GTM AI Sabbatical — Dave Birckhead (Full-Stack Growth) Dave Birckhead is a marketing technology and growth systems leader with over 20 years of... - [Brendan Tolleson](https://mythos.one/me/thegtmengineer/ccdeb2): Brendan Tolleson is Co-Founder and CEO of RevPartners, a role he has held since 2021. Before founding the agency he spent a couple of decades in channel sales, alliances, and partnerships across... - [Weekly Roundup — May 18, 2026: Prompting Opus 4.7, Google's GEO guidance, launches from Clay and Anthropic](https://mythos.one/me/thegtmengineer/ba721c): !Weekly Roundup — May 18, 2026: Prompting Opus 4.7, Google's GEO guidance, launches from Clay and Anthropic Favorite resources from this past week: Ruben Hassid shared very specific advice on how to... - [Signals](https://mythos.one/me/thegtmengineer/97d5b9): Signals is a Provo, Utah software company that builds a "Cloud Employee" platform — programmable, autonomous AI agents that handle high-volume, client-facing work across sales, marketing, customer... - [Inbound](https://mythos.one/me/thegtmengineer/94ef8f): Inbound is the go-to-market motion in which prospects discover and initiate contact with a company through content, search, and organic channels — pulling demand toward the company rather than... - [Contrary Capital](https://mythos.one/me/thegtmengineer/87b2d5): Contrary is a talent- and research-driven venture capital firm founded in 2016 by Eric Tarczynski and based in San Francisco. It backs a concentrated set of exceptional founders from seed through... - [Michel Lieben](https://mythos.one/me/thegtmengineer/3056d4): Michel Lieben is the founder and CEO of ColdIQ, a GTM agency that has grown to $7M in revenue with 35 employees since launching in January 2023. Before the agency he spent years in marketing and... - [Weekly Roundup — Jun 8, 2026: Ramp raises at $44B, an airplane growth hack, a GTM superintelligence repo](https://mythos.one/me/thegtmengineer/fdc017): !Weekly Roundup — Jun 8, 2026: Ramp raises at $44B, an airplane growth hack, a GTM superintelligence repo We’re picking up the pace on GTM Engineer Experiment posts that go deep on how to execute... - [Osman Sheikhnureldin](https://mythos.one/me/thegtmengineer/f91d48): Osman Sheikhnureldin leads GTM engineering and operations at Clay, where he was the first GTM operations hire and has built the function as the company grew from roughly 25 to 150 people. A... - [Davide Grieco](https://mythos.one/me/thegtmengineer/e84b66): Davide Grieco is the Head of Growth at Clay, the data-and-automation platform for go-to-market teams. He previously spent four years building the growth function at Verkada, a security hardware and... - [MythOS](https://mythos.one/me/thegtmengineer/e6eb44): MythOS is a knowledge-infrastructure platform built by Brian Swichkow — "infrastructure for thought" that unifies personal memory, contextual intelligence, and expressive output in one system. It... - [Waterfall](https://mythos.one/me/thegtmengineer/e21cec): Waterfall is a San Francisco software company founded in 2021 that provides B2B contact-data enrichment through "waterfall" enrichment. It aggregates more than 30 data vendors behind a single... - [Weekly Roundup — Aug 11, 2025: Clay raises $100M, GPT-5 launches, Clari–Salesloft merger](https://mythos.one/me/thegtmengineer/dab419): !Weekly Roundup — Aug 11, 2025: Clay raises $100M, GPT-5 launches, Clari–Salesloft merger Here’s the 8/11 gtm engineer roundup of our favorite posts and open roles over the last week. It was a busy... - [The GTM Engineer](https://mythos.one/me/thegtmengineer/creator): The GTM Engineer is where I document the rise of AI in Go-to-Market — the hidden stories, cheat codes, and mental models that the best growth operators use but rarely write down. It's a podcast, a... - [Weekly Roundup — Dec 22, 2025: GTM Context OS with Claude Code, Clay's Functions feature, Fin to $12M ARR](https://mythos.one/me/thegtmengineer/ce8f0b): !Weekly Roundup — Dec 22, 2025: GTM Context OS with Claude Code, Clay's Functions feature, Fin to $12M ARR Hope everyone is enjoying their holidays and getting excited for everything 2026 is going to... - [Weekly Roundup — Apr 27, 2026: Best 10 API tools, why Supabase and Resend grew fast, Claude's MCP for Google Ads](https://mythos.one/me/thegtmengineer/c3d897): !Weekly Roundup — Apr 27, 2026: Best 10 API tools, why Supabase and Resend grew fast, Claude's MCP for Google Ads Hope everyone has a great week! Favorite resources from the past week: Eric... - [Weekly Roundup — Aug 18, 2025: Mutiny's AI agent, GPT-5 cold-email readout, AI-generated ads](https://mythos.one/me/thegtmengineer/c0d5ec): !Weekly Roundup — Aug 18, 2025: Mutiny's AI agent, GPT-5 cold-email readout, AI-generated ads Here’s the 8/18 content roundup of our favorite posts and open roles over the last week. The biggest GTM... - [Weekly Roundup — Apr 20, 2026: Salesforce's headless browser, top 3 GTME profiles to hire, lifting reply rates](https://mythos.one/me/thegtmengineer/bbbb8e): !Weekly Roundup — Apr 20, 2026: Salesforce's headless browser, top 3 GTME profiles to hire, lifting reply rates Hope you had a nice weekend! Favorite resources from last week: Marc Benioff announced...