Ilija Stojkovski is the Chief Revenue Officer at 📝HeyReach, a leading LinkedIn automation platform that has grown from zero to $6M ARR in two years. He joined in 2021 when the company was still a Reddit automation tool, and as its sole salesperson ran 1,800 demos in fourteen months, helping transform it into a platform that powers LinkedIn campaigns for companies worldwide. After HeyReach pivoted to LinkedIn automation, its multi-account capabilities became a decisive advantage when LinkedIn restricted connection-request limits.
Ilija drove HeyReach's growth through experimentation across pricing, referral partnerships with LinkedIn account vendors, and a closed-lost tracking system that he ranked by revenue impact and fed directly to product — shipping white-labeling, API access, and webhooks in a single quarter. To qualify a flood of free-trial signups, he hired GTM engineers to build an enrichment system on 📝Clay that analyzed company websites and ICPs. From analyzing three million connection requests he found that requests without messages saw a 27% acceptance rate versus 22% with personalized ones — and he argues business intuition matters far more than tool skills for GTM engineers, since learning a tool like Clay is faster than building business logic.
Ilija came on the podcast to break down scaling HeyReach from $0 to $6M ARR — pricing experiments, referral flywheels, lessons from 1,800 sales calls, and LinkedIn outbound best practices from three million connection requests.