Some important 📝GTM announcements in the last two weeks with Google’s AI inbox and ChatGPT ads. This is also the first time in months that >5 new 📝GTM Engineering roles have opened within a week-long window. Favorite resources & updates from the week are below along with 5 new roles that stood out.
Favorite resources & updates from the week:
- Google rolled out an AI inbox feature
- Sam Altman and OpenAI announced ChatGPT will start to test ads, and Alex Banks shared his perspective
- Ethan Smith debunked the “search is dying” myth
- Ira Bodnar on how Claude’s Cowork with Computer Use can run Google Ads for you
- How Olga Andrienko replaced 80% of her tools across market & competitor monitoring, review analysis, lead enrichment and custom newsletters with Apify
- Casey Hill on the power of Glean’s interactive home page
- Anisha Jain on how to leverage Reddit trends in your niche to create more powerful content
- If you missed it, I had Eoin Clancy, VP of Growth at AirOps, onto the pod to talk about the future of content engineering, what growth has been like at AirOps as they’ve >10x’d ARR in the last 12 months, and more