Happy March! First two months of the year have zoomed past. Maybe it’s just my LI feed, but it seems like the quantity and quality of GTM-related content has more than doubled since last year, curious if you agree?
Have a fun little update - in collaboration with Next Play, we are doing some match making for 📝GTM Engineering/Growth roles at some of the top companies in tech.
Favorite resources from the week:
- Profound reached unicorn status and hit a clever launch to drive nearly 5K likes and 2500 LI comments
- Adam Schoenfeld wrote: “Something big is happening in GTM”
- Kyle Poyar on how Emir Atli from Hockeystack is building AI workflows for his enterprise sellers
- Lindy added a $8,000 “human assistant” option to their pricing page next to the $49.99/month plan. Funny/clever marketing.
- Bill Stathopoulus on why Claude Code does NOT make Clay useless
- Nico Druelle on how to think about when to use Claude Cowork vs. Project vs. CLI
- Adomas Šulcas on a real-world example of AI content generation completely tanking SEO
- How Matteo Tittarelli built a win/loss analyzer for scale with Claude and trigger.dev
- James Doman-Pipe on 34 free product marketing frameworks
- If you missed it, I had Jaleh Rezaei onto the podcast to talk about how to build trust with customers and connect their pain with your product in ways that were previously impossible. This is all off the back of what GTM Engineering enables marketers to do.