Hope your week is off to a nice start! If you haven’t already, and you’re interested, don’t forget to apply for the curated 📝GTM Engineering WhatsApp group!
It’s manually vetted and limited to current + former GTM Engineering/growth operators from high growth startups. It’s also free (and confidential!). You can apply to join by filling out this quick form (<5 minutes). Feel free to reply directly with any questions.
Resources and roles from the past week below!
Favorite resources from the week:
- Everett Berry on the power of Ads in Clay
- Maje Voje on 15 Claude Code GTM flows worth saving
- How Vijay Jacob is using Claude Code for AEO
- Unify’s growth hack to get on ESPN
- Kacie Jenkins on how to cut out manual work in marketing with LLMs
- Cannonball GTM on how they went from demographic signals to pain based signals for a client and raised the meeting book rate from 0.05% to 1.2%
- In case you missed it, I interviewed Umar Farooq Adam who runs GTM Engineering at Hitachi Vantara about how he made the business case + properly executed in order to build a GTME function at a 10,000 person company