Hope you had a nice weekend!
We had our first AMA last week in the GTM Engineer Lab with Eric. It was a fun conversation, packed with insights about how to most cost effectively and quickly build your 📝TAM, and he shared what he’s been seeing on the front lines in 📝cold email.
Don’t forget to apply if you’re interested and haven’t yet! We’ll have our first in person events in NY / SF over the next 1-2 months as well :)
Favorite resources from the week:
- Apollo is back on LinkedIn
- Manny Medina (Outreach.io’s former founder and CEO) shared his biggest regret from running OutreachIn short, staying in his lane and not squashing the competition building a related set of products
- Tim Soulo (Ahrefs CMO) on what his 7 parallel Claude Code sessions are running in the backgroundTracking his outstanding to-dos from calls, surfacing top social content from the team each week, a podcast prep agent, and more
- Jai Toor (Co-founder at Deepline) on “Your First Outbound Campaign in under an hour” from everything he learned the hard way. Couple highlights:Use the message-market fit framework, simplify what’s in it for them, get so specific on signal no competitor could copy it
- Maja Voje on why you should have a simple tech stack and why she uses almost exclusively Claude, Clay, and the sending tools (Instantly/HeyReach)
- Scott Martinis on why most GTM Tech tools are lying to themselves and what actually matters (moat is thinner than you think, UI is a friction not an advantage, you have to support persistent sessions w/ memory)