Here’s the 8/4 gtm engineer roundup of our favorite posts, open roles and the top growth hack over the last week.
With Figma’s IPO and Ramp’s fundraise, I dug up the best 📝GTM deep dives on both companies. Also sharing extremely granular email deliverability tests and which AI models are the best for different use cases.
As always, shoot me an email if you have any ideas or feedback about content!
Favorite resources from the week:
- Claire Butler (first GTM hire at Figma) talked with Lenny Rachitsky about Figma’s GTM motion (interview was ~2 years ago, but timely this week)
- Ankur Tiwari went DEEP on Ramp’s growth strategy from 2019 through today.
- Quarter-mile is starting a writing club. If you’re interesting in improving your writing skills, this is well worth checking out
- Adam Biddlecombe, Founder of Mindstream (acquired by Hubspot), shared a use case matrix for when to use different AI models
- Chris Balestras and Brendan Short collabed on a step-by-step guide to email & LI cold outbound against your website visitors
- Taylor Haren shared data from 250K cold email sends on how to choose the best sending platform/vendors based on your prospects’ ESPs
- I interviewed Brandon Camhi, who runs marketing at Rippling, on Rippling’s rise from 150 employees
My favorite growth hack of the week:
- Matthew Silberman built an end-to-end engineering candidate evaluation system for a talent agency using 📝Clay, Airtable and La Growth Machine.Used Claygent to find each candidate's GitHub profileAnalyzed and scored the repositories by feeding the GitHub analysis + detailed context on the client companies/open roles into another Claygent column. That column recommended a best-fit company for the given candidateThen segmented + launched campaign to the candidate via LGM