Hope everyone’s week is off to a nice start! I’m excited to share that starting today, we will be launching the official GTM Engineer Lab.

Last month, we opened an application to join a 📝GTM Engineering Lab WhatsApp group, and we were impressed with the number of high quality applicants, so we’ve decided to expand the Lab’s offering to come with:

• $2K+ in 📝GTM software discounts
• A private, manually vetted Slack group
• Access to 10+ GTM Engineering experts that will be in the private slack group and host AMAs
• Custom content, in-person events (in SF / NY) + more

The lab will also be a paid community to filter for committed GTM + aspiring GTM engineers and to make sure we can deliver a very high value experience. This is something you can expense at work btw :)

You can learn more and apply to the lab here. If you already applied for the WhatsApp Group, feel free to apply again, but I’ll be looking through those applicants as well and reaching out soon if you’re accepted.

Favorite resources from the past week:

• Eric Nowoslawski on the power of images in cold emails
• Alex Groberman on Reddit suing Perplexity + others and what it means
• Alexander Atzberger on the next phase of AI in enterprise
• Michel Lieben on the final vibe marketing stack after testing Claude Code vs. Cursor for 300+ hours
• If you missed it, I had Oran**](/me/thegtmengineer/be32f4)**[Akron, VP of AI in GTM at Monday.com onto the podcast to talk about building up RevOps at Monday, then starting again from scratch to build an AI-native GTM engine