Brandthropology is a Vermont-based marketing and branding firm that applies anthropological thinking to brands, building media-neutral, integrated campaigns that combine traditional marketing with current digital best practices for a select roster of clients. 🏷️#company
The firm has been voted The Best Advertising Agency in Vermont repeatedly by the readers of Vermont Business Magazine and the Champlain Business Journal, and is a Google Certified Partner. Its approach treats brands as cultures to be understood rather than messages to be broadcast, grounding strategy in the study of human behavior and meaning. Justin Lane worked there early in his career as a statistician and data analyst, applying quantitative rigor to that anthropology-driven model before going on to found 📝CulturePulse.
Early on I was the data guy at Brandthropology — running the statistics and analysis behind the brand work. It was where I first put quantitative methods to the study of culture and behavior, long before that became the core of what I build now.