The Main Accounts & Metrics Standards are a standard list of the income statement lines, operating metrics, and balance sheet lines used to report a company's results under consistent names, each tagged with its type such as income, COGS, expense, or metric.
The 📝Income Statement portion runs Net Revenue (type income), COGS (type COGS), Gross Profit, and Gross Margin (type metric), followed by the expense lines Salary & Related, Professional Services, Sales & Marketing, Communications & IT, Facilities & Related, and Office & Other. It closes with Total Expenses, Operating Income, Interest Expense, and Net Income. The expense lines match the 📝Expense Accounts of the standard 📝Chart of Accounts.
The metrics portion covers Ad Spend, Sales Costs, Orders, Average Order Value, New Paying Customers, Recurring Paying Customers, Active Paying Customers, 📝Customer Acquisition Cost (CAC), LTV, and the LTV/CAC ratio.
The balance sheet portion lists Cash, Accounts Receivable, Inventory, and Other Assets; Accounts Payable, Credit Cards, and Other Liabilities; and the financing lines Convertible Notes, SAFEs, Secured Credit, and Preferred Stock. Together the three portions give an 📝Integrated Financial Model (IFM) a common set of main accounts and metrics to report on.