Adam Beatty is an 🏷️#entrepreneur and the co-founder of 📝Logical Brands, the pet products company behind Playology, a line of scented dog chew toys and interactive cat toys.
With co-founder Lendy Beatty, he launched Playology in 2017 as Logical Brands' first brand, built around the company's patented Encapsiscent technology for embedding natural scents into toy materials, and expanded the portfolio with brands including Grrreen, Hound2O, and Moose & Pig. Trade press describes the founders as veteran innovators in the pet toy industry (Pet Age, 2023).
Adam and I were roommates for two years at Harvard Business School.