Scott Gurfein is an American 🏷️#entrepreneur and 🏷️#investor, and the founder and managing director of ProductEQUITIES, a revenue accelerator and investor focused on scaling high-potential consumer businesses. ProductEQUITIES uses a proprietary tool called Titan Query to find and monetize long-tail search terms for the brands it works with.
Gurfein's background is in consumer products, especially beauty. In 2003 he acquired Freeze 24-7, which billed itself as the first over-the-counter alternative to Botox, and as its president and CEO grew it from a single product into a full skincare brand sold in about 30 countries. In 2006 he co-founded a back-office, procurement, and financial services provider for beauty brands. He is also a co-founder and chairman of AllWork and a co-founder of Socket Managed Services.
Scott and I connected on LinkedIn during the COVID lockdown and found resonance in our respective approaches to using data to drive growth and investment decisions.